The term "New Media" is relatively new and refers to an interactive, countable way of delivering your marketing message to a global audience. Most technologies described as "new media" are digital, often having characteristics of being available through the internet and social networking sites.

Prior to the popularity of the internet, "Traditional Media" was the only way to deliver advertising messages. Traditional media includes: television, newspaper, magazines, radio, etc. 

New Media is fast becoming a preferred method of reaching an advertising audience, due to its measureable listenership.  Think of it this way: When you purchase an ad in a magazine or a commercial on radio or television, your sales rep sells you on the potential reach of their signal and Arbitron ratings, based on a small survey of under one thousand people to represent the millions of people in their broadcast community.

Traditional Media may tell an advertiser that thirty thousand people per hour are listening to their radio station and hear their ad, but there is no way for them to prove that number. Even if that many people had their radios on in the background, they might be doing something else and miss the advertiser's commercial.  This is why it's common knowledge in the advertising industry that it usually takes ten commercials to reach a listener once.

New Media Delivers Countable Results

In today's economy, mid and small sized businesses can't afford expensive, "traditional" branding campaigns.  Advertisers must see results to justify their ad budget.  The days of BROADcasting are quickly becoming a thing of the past, and NARROWcasting (reaching a smaller but more targeted audience) is becoming the standard for Results Driven Marketing campaigns.  Audio and video podcasting allows you to target and deliver your message to the exact market you are trying to reach, and your message plays 24/7, is downloadable, and integrates with your website, message on-hold system and other peripheral marketing efforts.

According to Edison Research Vice President Tom Webster, “A podcast advertising buy is not a redundant media buy for advertisers and marketers. These are attractive, affluent consumers that mass media is losing.” He also notes, “Ninety percent of these respondents indicated that they had taken some kind of action as a result of podcast advertising or sponsorship, and over 40% reported purchasing behaviors, which indicates that they are receptive to the right message, in the right context.”

About Steve Peck - President, Premier Podcasting Network

Steve Peck is a pioneer in the field of "New Media".  After leaving a career in radio as music director and on-air talent for radio stations in the Detroit, Michigan market, Peck formed one of the first Point-of-Purchase marketing companies in the country, In-House Communications, in 1984.  Point-of-Purchase was the "old school" phrase for New Media, in that point-of purchase marketing sought a non-traditional, countable audience, as New Media is doing today.

Peck was an innovator of three of the most successful, non-traditional advertiser-based concepts in the last quarter century, In-Store Broadcast Advertising, Message On-Hold Telephone Marketing and Waiting Room Television for physicians' waiting rooms.  Steve was featured in Entrepreneur Magazine in March of 1987 for his development of the Message On-Hold concept and has been written about in Advertising Age Magazine and a host of other publications around the world. 

Timing is Everything, and The Time to Utilize New Media to Grow Your Business is Now.

To learn more about creating your own New Media Podcast Marketing Campaign, schedule a no cost, no obligation consultation with Steve Peck and find out how creating your own podcast can benefit your marketing needs.

Email : Steve@PremierPodcasting.com 

Telephone: (248) 506-4604